Your monthly media roundup
Welcome to your Monthly Mixdown, where you can discover the latest and greatest film, TV, and advertisements featuring music and custom sound design from our global team. Want more? Read on for news and sync licensing tips from our music licensing experts, and gain creative inspiration from our diverse artist community.
Featured Placements
The holiday season may be a distant memory, but this recent ad spot starring James Corden and Annaleigh Ashford singing about cheese fondue dip, fresh veggies, and eggnog is too good not to share. Here they are singing their wellness and weight loss-inspired jingle over a vibrant piano piece by The Nerve Music.
Track: We Wish You A Jazzy Christmas
Artist: The Nerve Music
Writers: S. Rockwell | E. Josephs | J. Kahn
It's the Year of the Tiger, and Heineken Asia Pacific's flagship brand is here to remind us that it's their year, too. With colorful visuals and energetic music, the company's new ad highlights local culture and Tiger Beer's role in it. Our Song Zu Singapore team proudly did music and sound design for the thirst-quenching spot.
Track: Custom Composition
Music and Sound Design: Song Zu Singapore
"This is the story of the most efficient Mercedes we ever built" begins this three-part mini-doc from the German car manufacturer. With the need to curb global emissions becoming more urgent each day, vehicle makers must find new ways to operate. Produced by Bonaparte Films and featuring music production and composition from our MassiveMusic Berlin team, engineers and designers at Mercedes-Benz explain how new technologies can deliver results for the planet without compromising on performance.
Track: Custom Composition
Music and Sound Design: MassiveMusic
Singapore's Tourism Board and National Arts Council are coming in hot to remind us why their city is one of the world's premier travel destinations. Shot on location, the three-minute musical commercial spotlights the city's diverse and vibrant culture with a tour through some of the top tourist spots. Our Song Zu music team designed the souped-up jazz-funk soundtrack you hear.
Track: Custom Composition
Music and Sound Design: Song Zu Singapore
Artist Spotlight
Darkwave, alt folk-rock, avant-garde futurism, and jazz, R&B, and blues-infused pop music. Enjoy a selection of new and notable artists from our eclectic music community.
Ouida
Named by Nylon as one of the top Filipina musicians that deserve to be heard, Ouida blends anthemic pop melodies with jazz, R&B, and the blues, integrating themes of love and self-realization through the lens of the cultural experiences that shaped her. The Bay Area artists latest single "Puerto Princesa" is out now.
Rare DM
Creating dark and deeply intimate dance-pop that’s sassy, sinister, and sweet all at once, NYC-based musician Rare DM has seen fans flock to her dramatic music videos. One fan even recreated the look in her “Rolex” video in a viral TikTok make-up tutorial that has amassed close to 10M views on the app.
Cape Francis
Weaving a web of rich atmospheric textures and delicate finger-picked guitars, LA-based film composer and alt folk-rock artist Kevin Olken Henthorn can make even the drabbest landscapes seem dramatic. You can find evidence of his malleable musical palette on Hulu's Mother/Android soundtrack.
Auggie Velarde
Incorporating technology, experimentation, futuristic aesthetics, and highly addictive melodies into his mysterious project, Peruvian avant-garde artist Auggie Velarde creates songs that feel like passionate odes to the future - bridging the gaps between cyberspace and reality.
Your Community Corner.
Get the latest news and sync licensing trends from our expert music team.
Brief Discussion with Sync Licensing Coordinator Amy Duncan
January saw a spike in requests for various types of hip-hop and R&B. Ranging from lyrical hip-hop to party trap, requests in this genre typically revolve around a percussive beat and contagious lyrical elements. Contrasting this, we’ve also seen an influx in the feel-good sonic aspects of 90’s pop. For example, “Kiss Me” by Sixpence None The Richer has been a popular point of reference for brands and music supervisors telling stories through nostalgia and warm melodies. Overall, it’s clear that clients are holding onto a fun, friendly, and energizing perspective as we round out the first month of 2022.
What is a PRO?
The music industry loves a good acronym. This month we're talking about PROs, what they are, and why they exist. Here's everything you need to know about PROs in 60 seconds.
