Your monthly media roundup
Welcome to the March edition of our Monthly Mixdown. This month, we kick things off with Love Beauty and Planet, eBay, and Dutch Lady commercials featuring music licensed on Songtradr, plus a major sync deal facilitated by our MassiveMusic team. We again have a selection of amazing artists to inspire you... and we have news. That's right, scroll down to read about the latest updates to our Artist Dashboard. And while you're there, why not watch our video explaining how to properly activate a song to make it available right away. It's all in our March Monthly Mixdown.
Featured Placements
As more brands partner with influencers, social media sync placements are becoming increasingly common. In this Valentine's Day campaign, climate activist Alex Blaise Shadrow partnered with Love Beauty and Planet to promote the company's new Hydrating Dream Waters Collection. "I Think I'm Fallin'" by New York pop musician Dominique proved to be the perfect music match.
Track: I Think I’m Fallin'
Artist: Dominique
Writer: Dominique Pecchio
Dutch Lady Vietnam again used a track from Los Angeles label 3 Theory Music to promote the nutritional value of their milk (watch a previous ad in our March 2021 Mixdown) The 15-second cut shows children gaining strength after taking a sip from one of the company's boxed milk products.
Track: Schoolyard
Artist: The Upsided
Writers: Josh D Doyle and Emily Herndon
Our MassiveMusic team understood the assignment—license "The Assignment" by Texas rapper Tay Money for a campaign to promote the first-ever all-electric Chevy Silverado. The iconic match proves that lyrics written for one medium can transcend another when paired with a powerful visual.
Track: The Assignment
Artist: Tay Money
Being a marketplace for millions of small businesses, eBay has a unique opportunity to feature diverse voices in its marketing campaigns. The company tapped scientist and inventor Trong Nguyen to star in this commercial, showcasing how he came up with a better way of brewing beer. Pop producer Kenny Zhao provided the perfect laid-back soundtrack.
Track: Magic
Artist: Zhao
Writer: Kenny Zhao
Artist Spotlight
Heavy subs, lush sync pads, soulful R&B, and triumphant trap beats. Welcome to another selection of new and notable artists from our eclectic music community.
Dream Tonic
The musical vision of San Diego's Kristin Allen-Farmer reveals whispers of Billie Eilish, Bjork, and Portishead, with heavy subs, lush pads, and ethereal vocals. She is a member of the Class of 808, an elite squad of EDM producers who release music under the Producer Dojo label, founded by bass pioneer, ill.Gates.
Deraj
The moniker of Orlando artist Jared Wells, Deraj's distinct blend of hip-hop, pop, and rock music relays messages of triumph, faith, and overcoming obstacles. His journey into sync has resulted in placements with Call Of Duty: Mobile, NBC, ABC, and more.
Sydney Raneé
An accomplished singer, songwriter, and producer from Los Angeles, CA, Sydney Raneé is known for her powerful stage presence and uplifting R&B music with hints of jazz, funk, rock, and pop. Her songs have featured on television shows such as 911 Lone-Star, Love Is Blind, and Dynasty.
Bamtone
A multi-instrumentalist and vocalist from Nova Scotia, Canada, Bamtone has a diverse catalog of 3,500 tracks that has helped him land sync placements in TV shows like Modern Family, Shameless, and Riverdale, countless independent films, and global commercials for Pepsi, Ford, Tim Horton, and more.
Your Community Corner.
Get the latest news and product updates from our expert music team.
Our New Artist Dashboard is Here!
We recently updated our artist dashboard to make managing and monetizing your music easier, and we encourage you to log in and take a lot around. View song insights, trending searches, and while you're there, check to see if you have opted in your music for the many monetization options available.
Songtradr Tutorials
In this tutorial, we address a common issue where some users are unable to activate a song on the Songtradr platform. Watch as we explain how to complete your ownership settings so you can activate your music immediately.
