There's More to a Great Photo Than "Cheese!"

Ah, the esteemed photoshoot. Most artists have had one and those worth their salt know it takes energy and planning to properly realize a creative photographic vision. And on the shoot itself? Unless you’re going for that, the only cheese should be wedged in a wrap or on the waning pizza!

I’ve written previously of the importance for artists to know their own brand, and now, I invite you to journey with me as I segue into a conversation about procuring a splendid image for your portfolio, fore-armed with all the knowledge and preparation I can muster for you.

Side note for history buffs: “The phrase [“Say cheese!”] appears to have been first used in this way around the 1940s, with one of the earliest references appearing in The Big Spring Herald in 1943.”

Need A Pro?

Depending on whether the shoot is organized (and paid for) independently or by your representation, your level of control may vary. As a fledgling artist signed to Sony, I was frequently told where to show up and when, and would view the final image on the finished product, not before. Established artists like Justin Timberlake or Rihanna however, would most certainly be afforded more control. If you’re fortunate enough to have a wonderfully collaborative team, more power to you.

A pro’s trained eye can often “see” us in a fresh way, where we might be understandably myopic. Their interpretation could possibly mean the difference between a shot that speaks to industry professionals or one that only pleases you.

With that in mind, speak up where needed but remember to trust the process. Prima donnas are rarely endearing and you most likely hired a pro because there was something about their work which struck a chord (or perhaps they simply fit your budget). As I’ve said before, art is subjective, and even the high-level pros don’t always get it right or agree, so you may not see eye-to-eye on everything. Regardless, take advantage of their hard-earned knowledge and experience to maximize your value and your dollars.

Prep For Success!

You may have heard the saying, “We can pick it up in post”. This basically means correcting any undesirables in the editing room, like flyaway hairs or a piece of tumbleweed trash. While a pro photoshopper can weave magic, retouching may not save an image that just isn’t working. Prep, prep, and more prep helps a ton!

Please now permit me to share with you fabulous, artistic beings, some tips I’ve picked up over the years (sometimes painfully) from the pros. Many of these may not apply in your case but feel free to take from here what works for you.

Tangibles:

• High resolution, focus, composition, lighting. Most pro photographers agree that these fundamentals are key to a great image, however also add that incredible photos can serendipitously emerge even when one or more of these aren’t perfect.
• Does your vision make sense to your brand? (genre, personality, styling, inspirations).
• If possible, find a professional photographer whose work you love and allows you the freedom to explore ideas. Communicate beforehand to ascertain if you’re on the same page, and again when you have gathered all your styling, makeup, and shot ideas so you can discuss location and shooting style. If you’re working with an emaciated budget (and haven’t we all been there), it may limit your flexibility unless the photographer’s a friend or one who’s willing to work cheap or gratis to build their own portfolio.
• Allocate a reasonable amount of time for the actual shoot where you’re not watching the clock so you can relax and enjoy the process.

• Styling.
  • Allow plenty of time before the shoot to procure the elements for the look you’re envisioning and then spend time trying them out.
  • It’s a good idea to bring alternatives in case something just doesn’t work on the day or simply so you have choices for shots. (Don’t forget about the right undergarments for your outfits, particularly plunging necklines or fitted items. I learned about the humble g‑string/thong after a co-performer pointed out my very visible and embarrassing granny panty outline through my disco shorts.)
  • Makeup. Try out looks you like. Talk to the photographer about lighting to optimize the look, whether it’s a high glamor shot or theatrical e.g. Bowie, Greenday or Adam Ant. A well-blended base can cover the rude pimple that decided to drop in unannounced on the big day. Take away unwanted shine from hot studio lights or sun with a dusting of translucent or setting powder. It’s usual to protect your outfit by getting made up first but if it’s a close-fitting item which will drag over your face, dress first and protect the neckline with tissues. Face covers or protector hoods save your “face” and outfit for those mid-shoot wardrobe changes.
  • Choose styling that vibes with your personality, not necessarily what you think you should do, or consult with a pro stylist if budget allows!
  • Does your styling work with the desired shoot location? Is the location an extension of your artistry or personality?
  • Props can be fun and a statement, if they make sense.
  • Consider getting a haircut a week or two before, not too close to the shoot so your hair can settle.
  • Manipedis (manicure & pedicure) are a great way to ensure jagged, dirty talons don’t spoil a close-up. Not a fan of the salon? A trim and clean at home works wonders too.
  • Many seasoned artists book a facial a few days prior, not too close in case of breakouts (a week or two if you don’t normally have them and ensure the products used are okay for your skin to avoid reactions). Same goes for waxing.
  • Revealing outfit? Body exfoliation and moisturizer can encourage soft glow.
  • Trim stray hairs, ear hairs, nose hairs, you get the picture. This also saves extra tidy-up in the editing room.

• The day before (Remember, everything you put in your body glows or shows in your skin!)
  • Get a good night’s rest.
  • Drink lots of water.
  • Minimize or avoid consuming things that dehydrate you like coffee or alcohol. (Turning up hungover is only funny in the movies, so leave the celebrating till after.)
  • Avoid anything which can upset your tummy, like spicy foods. (I’ll leave you to use your imagination on this one.)
  • Eat something light but nutritious beforehand so you’re not feeling bloated and heavy.
  • Get organized. If you have several looks, group the components (outfit, shoes, socks, undergarments, accessories etc.) using hangers and separate garment bags. Ensure your makeup is travel safe to avoid accidental spillages which can spoil your outfits. A rolling suitcase can save your shoulders and breaking out into a sweat.

• Location
  • If it’s an exterior shoot, try to have a backup plan (or umbrellas) in case the weather turns on you or your location suddenly becomes inaccessible.
  • Make sure you have permissions secured if shooting on private property i.e. shopping centers, museums, government buildings.
  • Bring plenty of water, healthy snacks which provide energy, something warm to throw on between shots if you anticipate a cold environment, and toilet paper if you’re off the beaten track.
  • Unless you’ve got Katy Perry’s budget, you’ll have to do it all yourself. You’ll want to focus on the shoot, so lock your stuff away in the car or have a friend watch for you. It makes good sense to limit the valuables you bring along as well.

The Less Tangible:

• Originality of the subject or photo. Find an unusual location or angle. Experiment with expressions which reflect your feelings if you feel comfortable enough doing so. Try something new just for the fun of it. Wonderful images often come from spontaneity and hopefully, the photographer is creative enough to follow and support you.
• Comfort of the subject. If you’re like me and have a love/hate relationship with the camera, explore ways to get more comfortable. Find poses that work for you. It might feel silly, but practice in front of a mirror, get a friend to help snap some experimental angles, or use the irrepressible selfie! Even better if it’s possible to take a few iPhone shots at the actual location for a more accurate diagnosis.
• Does the image evoke an emotion or reaction? A great photo makes you feel something, whether it’s anger at a political rally, joy from a tray of delicious eclairs or buzzed with the sweaty crowd at a Beck concert.
• Is there an intriguing element which captivates the viewer? Does it tell a story? Has it captured an astounding moment in time?

Conversely, if you can sport the ultra-cool, unkempt stylings of Bob Dylan, then forget most of what I’ve written and just let the photographer snap you doing what you do, ‘cos it just works.