Your monthly media roundup
Welcome to your Monthly Mixdown, where you can discover the latest and greatest film, TV, and social media advertisements featuring music licensed from the Songtradr platform. Want more? Read on to learn tips to level up your music career from industry insiders, music licensing experts, and other artists from our creative community.
Featured Placements
Opting to subvert the typically mundane safety video, Toyota created a sequence of entertaining commercials featuring near misses that occur in real life. Adding extra pizzazz to the quirky visuals – which introduce the name of Toyota’s new advanced driver assistance systems – is a funky jazz-tinged instrumental by Songtradr artist Daniele Carmosino.
Track: Jump Up And Down
Artist: Freedust
Writer: Carmosino
Though it started in the US, Black Friday now marks one of the busiest days for retail globally. To market their selection of designer bags, shoes, and accessories ahead of the holiday shopping season, German online fashion retailer Fashionette plucked a song from LA pop artist Emma Cole's impressive debut album, If You Don't Holler, No One Will Hear.
Track: While We're Young
Artist: Emma Cole
Writer: Andrea Martin PKA Emma Cole
When seeking to achieve that mad Halloween look, you need a little product to make your hair do what you wanna do. In this stellar TikTok spot, actress and model Shay Mitchell uses one of TRESemmé's many styling products to transform herself into a rockstar with chic Olivia Rodrigo vibes. SIKORA's "Comic Book Hero" adds some extra rock 'n roll heat to the mix.
Track: Comic Book Hero
Artist: Sikora
Writers: M. Sikora | L. Forde
With winter spreading snow across the Northern Hemisphere, candles, hot tea, and warm baths are in. Professional dancer Chelsie Hill gives Love Beauty and Planet's Beloved apple and cinnamon bark collection her full endorsement in this Instagram video. Drakeford's "Anchors Aweigh," which was licensed on the Songtradr platform, provides an extra layer of comfort to the 60-second spot.
Track: Anchors Aweigh
Artist: Drakeford
Writer: Thomas Drakeford Lanier
Artist Spotlight
To kick off the new year, we're bringing women to the front to highlight our exceptional female talent.
Birch
Vocalist, producer, and composer Michelle Birsky is on a mission to spread the message of female empowerment into the mainstream. Her most recent project, an intimately layered electro-acoustic film score for the post-apocalyptic science fiction thriller Mother/Android, is available now on Hulu.
Madi Rindge
LA singer/songwriter Madi Rindge writes music to empower her listeners to feel sexy, discover self-love, and see beauty within themselves. Having had success on TikTok and a placement in Ru Paul’s Drag Race, the producer and multi-instrumentalist is ready to take her music to new heights in 2022.
Kayls
Live wire pop vocalist Kayls exemplifies the bold, nihilistic sound of Gen Z. The LA musician is primed for a breakout year after building momentum with a series of singles that can be heard on all the major streaming platforms.
The Avionics
Chicago-based production duo Marcello and Perria create sensual hip hop ready for the club and the next high-energy ad spot. Mixing vintage hooks with contemporary swagger, their music is both nostalgic and modern at once.
Your Community Corner
Our music team shares tips and tricks to help elevate your music career
Brief Discussion with Sync Licensing Coordinator Amy Duncan
With a new year comes resolutions. Many recent music requests have centered around the principles of empowerment, individualism, and strength. While female empowerment specifically remains a constant trend in sync licensing, organizations are now more than ever seeking that rally-cry, gritty mentality of getting sh*t done. The familiar sounds of classic rock, indie rock, and pop-rock hold strong in this realm.
Global beats and Afrobeats continue to be a popular ask as well. The current trend set by artists such as Burna Boy and Bad Bunny is an upbeat and engaging sound that many brands and supervisors resonate with.
Songtradr Tutorial
In our latest tutorial, we walk you through completing your ownership settings so you can activate your music immediately.
